Thursday, May 28, 2020
New Dress for JibberJobber what do you think
New Dress for JibberJobber â" what do you think I was on the phone with a savvy investor a few weeks ago and he said JibberJobber is like a beautiful woman in an ugly dress. You really need to change the dress! I know, I know. Ive been working on it for years. I think were ready to change the dress, but I wanted to show you and see what you think. About 95% of the people Ive asked love this, and 5% are violently opposed to it. I guess thats how it goes with dresses, too, huh? Some love, some hate, and really, when it comes down to it, probably 80% of dresses are just fine. So please, tell me what you think of this new design for JibberJobber I hope to get it finalized soon (click to see bigger): And if you cant remember, heres the current, soon-to-be old design (click to see bigger): New Dress for JibberJobber â" what do you think I was on the phone with a savvy investor a few weeks ago and he said JibberJobber is like a beautiful woman in an ugly dress. You really need to change the dress! I know, I know. Ive been working on it for years. I think were ready to change the dress, but I wanted to show you and see what you think. About 95% of the people Ive asked love this, and 5% are violently opposed to it. I guess thats how it goes with dresses, too, huh? Some love, some hate, and really, when it comes down to it, probably 80% of dresses are just fine. So please, tell me what you think of this new design for JibberJobber I hope to get it finalized soon (click to see bigger): And if you cant remember, heres the current, soon-to-be old design (click to see bigger): New Dress for JibberJobber â" what do you think I was on the phone with a savvy investor a few weeks ago and he said JibberJobber is like a beautiful woman in an ugly dress. You really need to change the dress! I know, I know. Ive been working on it for years. I think were ready to change the dress, but I wanted to show you and see what you think. About 95% of the people Ive asked love this, and 5% are violently opposed to it. I guess thats how it goes with dresses, too, huh? Some love, some hate, and really, when it comes down to it, probably 80% of dresses are just fine. So please, tell me what you think of this new design for JibberJobber I hope to get it finalized soon (click to see bigger): And if you cant remember, heres the current, soon-to-be old design (click to see bigger):
Monday, May 25, 2020
Train the Trainer in Personal Branding - Personal Branding Blog - Stand Out In Your Career
Train the Trainer in Personal Branding - Personal Branding Blog - Stand Out In Your Career I was recently asked to conduct a Train the Trainer session with Program Managers for a major universityâs continuing education organization. They wanted a brief session on the importance of Personal Branding. The Program Managers were specifically interested two things: 1. The concept of personal branding as a career tool 2. How incoming students are using personal branding and social media to extend that brand I was delighted to provide the service. As many of my readers and Twitter followers know, I teach Social Media Marketing at the UCLA Extension. Iâve blogged about that experience on this blog and on my Teaching Social Media at UCLA blog. Personal branding as a career tool First off, kudos to Dan for focusing on this very important topic on this blog, in his upcoming book, etc. I believe personal branding is one of THE main differences in todayâs job environment from the past. Its as if weâre entering a parallel universe â" those who get personal branding and are maximizing the concept in their careers, and those who donât. The jury is still out, but I believe those who get it will be way ahead of those who donât. There is alot being written today on personal brand development and communication. My first recommendation to the Program Managers was to get familiar with the concept. Often that starts with the familiar Tom Peters The Brand You article from Fast Company, 1997. From there, I suggest people do the research, and include Chris Broganâs 100 Personal Branding Tactics Using Social Media. Bottom line, itâs a new world out there and Personal Branding is front and center. Being comfortable with promoting yourself is critical. This doesnât mean become an obnoxious used car salesperson. This means be able to articulate your experiences and strengths quickly and succinctly. Social Media then enables you to build relationships and therefore build your networks. Personal branding and college students I agree with Dan that college students who donât know about personal branding are at a severe disadvantage in todayâs market reality. Every day we hear about massive job losses 100,000 one day, 50,000 the next. And many economists say weâre not even close to the end of this bad news. Personal branding in this context can absolutely make the difference in getting noticed, getting the interview, getting hired, getting ahead. Again, the necessity to understand and articulate your strengths and capabilities is becoming a âmust haveâ like never before. My message to the training participants was that some students are doing this, some arenât, and many are building brands they arenât even aware of . That trip to Mexico at spring break may not be as flattering later on as it seemed when it was uploaded to your Facebook page. Students need to know this and beware their âdigital DNAâ. Everything can and will end up on Google. Continuing education for the educators I was encouraged by the Program Managerâs interest in the topic and their willingness to concede it is a brave new world and personal branding can and will make a difference at every level. The next session with them will be on using Social Media tools to promote that brand and building networks. Im looking forward to it! Author: Beverly Macy is Managing Partner at YM Partners LLC in Beverly Hills. She also teaches a social media class at UCLA and is organizer of the Gravity Summit event at UCLA February 25, 2009.
Thursday, May 21, 2020
Chad Ochocinco Short-Term vs. Long-Term Brand Approach - Personal Branding Blog - Stand Out In Your Career
Chad Ochocinco Short-Term vs. Long-Term Brand Approach - Personal Branding Blog - Stand Out In Your Career From a grading perspective, Chad Ochocinco gets an A for Brand Authenticity. He speaks his mind, shares his emotions, and tweets with abandonment. The man is a self-marketing machine. He has ridden bulls for charity, tried out for Sporting Kansas City of the MLS during the lock-out, danced with stars, and has his own iPhone app âmadd chadâ. Whether his relationship with equally spotlight loving fiancée Evelyn Lozada, or his twitter chatter with his fans, there seems to be nothing off-limits to the public with regards to his life It is his transparency that makes him endearing and approachable. In fact, it was his recent transparency with regards to questions surrounding the State of the Union that hooked me in. As one who tends to still over think every one of my tweets, what I loved most about Ochocincoâs twitter stream was that he wasnât afraid to ask questions and showcase his lack of knowledge in the political party landscape. Or to be more specific, whom the Speaker of the House (John Boehner) was. So few people are willing to do that â" seem unknowing in a situationâ¦let alone to 3M followers. He didnât try to tweet about the issues, or fake expertise, he was just being himself. It is because of this that many who might not have tuned into to watch the SOTU, ended up doing so. The best part is that Boehner tweeted him back. Read the Twitter stream here. Looks like our house speaker might also know a thing or two about Ochoâs impressive Twitter following and the power of social media. But Brand Authenticity can only take you so far, because without goals and a vision, you have essentially handcuffed your own brand. Brand authenticity â" (strategy + brand vision) = short term impact My fear for Ochocinco is that this is where his brand is. He does a lot of things, but nothing that seems sustainable once his football career ends. That is, unless his goal is to live in the world of reality television (he and Evelyn have a possible show in the works), which is also only a short-term solution. He has certainly set himself apart from others, but what does he stand for? Is it his drive to be famous? To be a social media mastermind? He talks about his Prius quite a bit, but is he environmentally conscious or just trying to be different? Right now it certainly isnât for his performance on the football field, which is so vital to his overall brand. The unfortunate truth is that his level of relevancy will slowly deteriorate once he stops playing football, and even faster if he continues to play the way he has. It is for this reason that he needs to have a vision for the Chad Ochocinco Brand during and post football, complimented by a strategy for how to achieve it. He is a hamster spinning his wheel at high speed, working hard both on and off the field, but lacking effectiveness. He doesnât appear to be actively selling anything on his own or seeking out endorsers to help elevate his brand status. The worst you can do for your brand is to have the power of popularity and have your audience not knowing what you stand for. So while he gets an A for Authenticity, he receives a C- for Brand Effectiveness and Clarity. Make sure you donât let your brand fall into the same trap. Author: Katie Marston is the CEO and founder of DYME Branding, a personal and lifestyle branding company focusing on professional athletes. Follow her on twitter at @ktmarston or learn more at dymebranding.com.
Sunday, May 17, 2020
Operational Analyst Job Description - Algrim.co
Operational Analyst Job Description - Algrim.co Operational Analyst Job Description Template Download our job description template in Word or PDF format. Instant download. No email required. Download Template Using Your Template Follow these instructions to use your new job description template Step one: Fill out all details in your job description template using the provided sample on this page. Step two: Customize your requirements or duties to anything special to your workplace. Be sure to speak with team members and managers to gauge what's required of the position. Step three: When the census of the team has agreed on the description of the work, add in a Equal Employment Opportunity statement to the bottom of your job description. Step four: Check with your legal department, management team, and other team members to ensure the job description looks correct before creating a job advertisement. Choose a job board that's specific to your needs.
Thursday, May 14, 2020
Marcs Books and How He Wrote Them [Podcast] - Career Pivot
Marcâs Books and How He Wrote Them [Podcast] - Career Pivot Episode 25 â" Marc Miller discusses his three books, and their origins Description: In this episode, Marc discusses his new book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life, now available on Amazon; and the paths he took to write it and the two books that preceded it. Marc starts by describing his departing the corporate world and starting a blog, how the blog led to a white paper, a website, and then a book, and how wrote two more books, earning additional credibility at each step. Marc explains the art of self-publishing, and what you can expect in writing your book. Key Takeaways: [1:42] Marc left his last corporate job in January, 2011, and in June he started a blog, called the My Career for My Life blog, with two, three, and then four posts a week. It took Marc months to find his voice and learn his readersâ interests. He listened to learn. [2:16] In late 2011, Marc hired Susan Lahey, who interviewed him, and wrote the white paper, Donât Retire, Even If You Can, a Baby Boomer Manifesto. The CareerPivot.com website launched in February 2012, along with the white paper. Using the white paper and the blog, Susan wrote the book, looking to author Gudjon Bergmann for title ideas. Download Link |iTunes|Stitcher Radio|Google Podcast|Podbean|TuneIn|Overcast [3:04] Having a title, Marc next needed a cover. He started with graphic artists, but he didnât get their technical questions. He was introduced to MamiSerwaa Amoakohene, who took Marc through a branding process, and helped him choose graphics suited to his audience. [4:07] Susan drew from the white paper, and the blog posts which were most popular. Writing a blog will tell you, by feedback, the topics people want to read. Marc hired a college student to edit, which led to a minor skirmish between creatives; then they crowdsourced reviews. The common criticism was all the stories were from Marcâs life. [5:23] Marc used CreateSpace to publish the paperback, and KDP to publish the Kindle version. They released them about the first of January. They found three typos in the paperback, and fixed them to release the Kindle version. The only marketing was a book signing at BookPeople. There was a glitch in swapped covers, but Amazon fixed it! [6:52] Marc did a giveaway of the Kindle version, to get a mailing list for his next book. Marc has a relationship at NextAvenue, that led to an article picked up by Forbes, for invaluable credibility. Marc planned the next edition for 2015, but it didnât work out. [8:14] In 2014 Marc had a VO client record audio; Marc edited the audio, and put it on ACX.com â" now Audible.com. His main expense was time. There have been 100 audios sold, and 2,500 books, in four years. What was gained was credibility, not much income. The credibility led to guest blogging in 2014 on Personal Branding Blog. [10:35] The blog forced Marc to write more on personal branding. Of the blogs, they put the five most popular into a white paper, and it was incredibly well-received, by AARP. They added more posts, and turned it into an ebook. Marc lost a lot of time and momentum creating it, from co-authors walking away from it. [12:29] In early 2016 Marc started making the pivot to focus on the 2nd half of life. He wrote the blog post, âCareers in the 2nd Half of Life.â It was very popular. That made him think of a second edition focused on the 2nd half of life, and asked MamiSerwaa for cover suggestions. They retained the walking element, with changes, to differentiate. [13:30] Marc started working with Susan in 2016, giving her 8-10 of the most popular blog posts to roll them into 4-5 chapters. Then Marc dictated client stories to Susan that she could fit into the old version to add depth. The book was completed toward the end of 2016, and Marc reached out to well-known authors to review it for quotes. [15:00] Marc asked Susan to pick a professional editor she wanted to edit the book. It worked out much better for all. With the new draft, Marc sent a Review PDF to 100 people, to for quotes. He expects to get 50 to 70 reviews. He has five reviews so far. He also set up pre-ordering on Amazon Advantage. That led to 30 preorders. [17:31] As with the first book, Marc used CreateSpace and KDP to create and publish the books. Amazon customer support was amazing every time Marc needed help. [18:30] Marc launched the Kindle version on April 18, at $.99, to encourage reviewers to buy the book, and be a verified Amazon purchaser. On the second day, 50 copies have been sold so far, and itâs rolling out smoothly. If you want reviews, Marc says, you need to ask people to review it on Amazon. They generally wonât think of that on their own. [19:20] Marcâs blog allowed him to find material that people wanted to read, and most of the book came from his most-read blog posts. Marc credits Susan on the cover, and both Susan and MamiSerwaa on the Amazon listing. It costs nothing to give credit, and it creates loyalty. A book is a credibility-builder, second to none. Mentioned in This Episode: CareerPivot.com/blog Contact Marc, and ask questions at: Careerpivot.com/contact-me Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey The Authorâs Blueprint: Successfully Write a Non-Fiction Book, Conquer Procrastination and Never Get Writerâs Block Again, by Gudjon Bergmann Createspace.com KDP.amazon.com BookPeople.com Audible.com ACX.com Personal Branding blog Personal Branding for Baby Boomers: What It Is, How to Manage It, and Why Itâs No Longer Optional!, by Marc Miller Careerpivot.com/2016/careers-2nd-half-life Advantage.amazon.com Ericvanderhope.com/how-to-set-up-pre-orders-on-amazon-for-print-books Please take a moment â" go to iTunes, Stitcher, or Google Play. Give this podcast a review and subscribe! If youâre not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there. Marc Miller Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights! Check out the Repurpose Your Career Podcast Do You Need Help With ...
Sunday, May 10, 2020
Effective Ways to Reduce the Volume of Repeat Customer Support Calls and Messages You Receive
Effective Ways to Reduce the Volume of Repeat Customer Support Calls and Messages You Receive Customer support is one of the most important components of any good business. Sadly, being able to provide effective support is both expensive and time-consuming. Youâll need to train plenty of support staff and you also have to consider if outsourcing your customer support is worth the savings in exchange for a lower-quality service. There are many concerns involved when dealing with customer support, and the last thing you want is to have a poor reputation when it comes to helping your audience with your products. The best way to avoid this is to prevent it in the first place. In this article, weâre going to discuss a couple of effective methods to help you reduce the number of support queries you receive across all platforms. This will result in less money spent on bolstering your customer support and more money on improving and growing your business. Strive to educate your customers Simple step-by-step instructions can go a long way. If the product or service youâre selling has a learning curve (for instance, if youâre offering a cloud-based software solution or sell a technical piece of hardware) then itâs never a bad idea to invest some money into video production. Create a YouTube channel and upload an instructional video. Next, embed the video on your website so that it plays on the product page. Not only will it demonstrate how to use the product, but it will teach your customers how itâs used in the first place. Another fantastic way to educate your customers is to have a knowledge base on your website. This is great if you have a fairly complicated product and receive many questions about how to use it. A simple FAQ will do as well, but a knowledge base is usually preferred as long as the answers to each question are comprehensive. Social media can also be an effective marketing tool to help teach your customers about your products. Consider the materials included with your product Everything from the labeling systems you use to the manual you add to the packaging will have an impact on how educated your customers will be when they receive your products. Youâll be surprised at how many people contact you regarding small and seemingly trivial things such as how to turn on an appliance they bought or how to change the settings of a piece of hardware. A simple quick-start guide is good for any piece of tech you sell, and a label with deeper information, such as a list of ingredients on food items or medicine, can go a long to helping your customers. This will drastically reduce the volume of queries you get, giving you more time to focus on growing your business. Final words Itâs never a bad idea to bolster your customer support, but keep in mind that you should start with the root of the problem. The cause for all of the customer queries is usually in a poorly-explained product. Luckily, this is something that you can easily fix if you follow the methods listed above.
Friday, May 8, 2020
How to Write the Perfect Resume
How to Write the Perfect ResumeAlthough it is possible to find many helpful tips on how to write the perfect resume, the internet is filled with endless resources. You will find countless books and other helpful material that may lead you in the right direction as you are looking for information on how to write the perfect resume.Be careful when you go online to search for advice because there is a fine line between free and paid resources. It is possible to obtain information, but it will be free, but only for the duration of time necessary to get the information, and then you have to pay for the information again.Writing a resume is not something you can do on your own. The instructions are written on each of the forms you will use when you submit your resume to a company. If you need help on how to write the perfect resume or you want to get tips on how to write the perfect resume, a professional resume writer can help you find the right path forward.Writing a resume is a speciali zed skill, and therefore it is important to find a person who specializes in writing resumes. There are a few companies that specialize in writing resumes for high-ranking positions. A great resource to find a resume writer is the internet.A good resource for finding a resume writer is LinkedIn. There are numerous profiles in LinkedIn that are written by current and former executives of the best resume writing companies in the world. Searching through the search box and finding these companies will lead you to LinkedIn where you can apply to these companies if you are interested in getting resumes from the top resume writing companies in the world.One of the most useful resources for finding a resume writer is on the internet. There are a few websites that will allow you to upload your resume and search through the profiles for help with how to write the perfect resume.Another way to search for help is to ask a teacher or someone who has experience with resume writing in a certain w ay. Also, be wary of people who are asking you to pay them for their help. Remember that you do not have to pay for information or services, only for information.It is important to remember that how to write the perfect resume is not a topic that will be discussed with a personal trainer. You should treat this information like you would any other resource in order to find the best resources for finding the information you need.
Subscribe to:
Posts (Atom)